Meb

3 November 2026

Thai Reading Habits Shift with 66% Embracing E-Devices: Rakuten Kobo and MEB Accelerate E-Reader Market Expansion via Omnichannel Strategy and B2S Flagship Stores

Rakuten Kobo, a global leader in e-reading devices (e-readers), has partnered with MEB Corporation, e-reader distributor. The collaboration reveals a booming Thai e-reader market, buoyed by a soaring 66% preference for reading on electronic devices. Furthermore, the "Social Media Detox" trend among the younger generation, who are seeking reading as a means for relaxation and self-development…